One of the biggest questions on everyone's minds lately has been:
How do we grow in 2021? Especially when Instagram organic growth seems....more or less dead?
Don't worry, I've got you.
I wanted to pop by and give you ONE SINGLE tip that is going to change it for you.
That's right, just one.
Let's Optimize your Bio.
No, I'm not joking.
Fun fact: you can now search by keyword in 2021 (!!!! right !!!!) so making sure that your bio is optimized is now more than ever, so so important. How do you do that?
You make sure that you have: who you are, what you do, and why?
What are some keywords associated with your business?
What would your audience be looking for?
Let's take for instance, me.
Social Media Strategist, Social Media Coach, Social Media Advice. Business Coach.
Instead of my name in my bio (no one is searching for my name - I don't even use it in my business!) I use Social Media & Business Coach.
You might say, but Steph, does that really work?
I have been notoriously inactive on my account due to my workload, and my DMs/inbox are brimming full of folks who want to work with me.
Because of my bio, my highlights section and the free value that I deliver in my content.
But - these folks wouldn't've gotten to my email or DMs if it wasn't for....wait for it....
I'm not done with this series yet (not even close).
Keep updated on different ways to grow your brand in the next few weeks!