While I would say I aspire to create content for you lovely people that transcends all digital trends and the wax and wane of algorithms, I do recognize that a part of my job is to research (and experience) some different types of technology that might be changing the way that we market ourselves in the future.
Do you know what TikTok is? Do you not? Are you curious? Keep reading. Even if you're not curious, if you have a creative business you should probably just keep reading as well because it's important stuff.
TikTok is essentially a social media platform most popular with children. Like, young Gen Z (66% of TikTok's users are under 30.) However, as life and time continue to pass by, so do the sands in these child hourglasses and these children are now in their late teens and early twenties. First jobs, first homes, first careers. The social media platform is exclusively video content (you all remember VINE? Like that but different!) where people *mostly* use it for comedy and lip syncing videos.
So you might be saying to yourself "What the hell, my content is not humorous nor am I a musician! Why should I care?!" Because, friends: 1) Gen Z is big. And this is their Snapchat. 2) Visibility. Yes. There is some of that. Well, a lot of it. I have 20 followers right now but some of my videos have When you open up the app you get to see two feeds: either your followers, or a feed called for you. The former, you elect to follow and the latter is based on the videos you like and engage with. The more videos you engage with, the more tailored and curated based on how you engage. Which is pretty cool. It's like if the Explore page of Instagram wasn't curated by boosted IG content. It's easier to garner visibility on TikTok if you use the hashtags relating to your content. If you just begin your journey, you can just look through hashtags and get the content you want. For visual artists, there are a TON of process videos. I love scrolling through and watching artists do their thing. I don't know if you all know this but people LOVE behind the scenes and works in progress. Note: Quality isn't the key here. I posted a bunch of videos with dreamy music when I first went on. Some did well-ish, others didn't. But you know what did? A video of my dog entering slumber with her eyes rolling into the back of her head got 144 views in like 10 minutes and a whole bunch of likes. What's great about TikTok is you can showcase a different POV of your creative process and still link your Insta and Facebook. So my helpful advice for how to use TikTok: - Use the platform to show a different side of you: a video side. Be more playful, but also make sure to create video-oriented content for your audience.
- Make sure people can get to your Instagram or website. Where do you want to convert traffic? Decide and be clear about it in your profile. - Do some research on hashtags. Spend time looking them up. Additionally, play with trending tags to boost visibility. - Have fun. Seriously. Social media SHOULD be fun. Enjoy, meet new people, showcase a sense of humor, and check out some of the videos to see what the kids are up to these days. Hope this was helpful and if you need anything don't hesitate to reach out!