Social Media is a full time job in itself. If you're a creative or a small business owner, it's sometimes hard to keep up. Things fall by the wayside and more often than not, that fall behind is your social media presence.
Social media is where your target audience is hanging out. Literally. Over a billion people are on social media.
In this day and age, it's imperative that any successful business is online.
I'll just be real: if you don't use social media for your business, there's a very real chance you're going to fall behind your competitors...not a position you want to be in.